I partnered with Reflex Media to transform Seeking.com’s brand, strategically aligning it with the luxury market. As the lead creative, I redefined the brand’s aesthetic across all touchpoints, focusing on crafting a sophisticated visual identity that resonates with a global audience. My role included directing the hero video and overseeing the entire production process.

For both the hero video and the ad series, I collaborated remotely with the in-house team and worked on-site, strategically planning to shoot all materials within a three-day schedule for each project. To maximize productivity, I created detailed storyboards and shot lists that guided the team effectively. All graphics and CGI elements were meticulously planned and developed before shooting, which streamlined the post-production process and ensured the highest possible quality in the final deliverables.

The hero video showcased the luxurious lifestyle associated with Seeking.com, while the ad series was tailored for social media platforms to enhance the brand’s digital presence and engagement. This comprehensive approach successfully elevated Seeking.com’s market position, establishing it as a premier destination in the luxury dating space.